Research
For our research, we found out more about the pop genre, because that was the genre that we were given. We researched about 2 different record companies that had groups or artists in the pop genre. This is why we picked Columbia records and Republic records. These record companies have groups and artists that include of Miley Cyrus, Adele, Billy Joel, Alicia Keys, Celine Dion, Ariana Grande, Taylor Swift, Clairo, and much more. However, we decided to specifically research Beyoncé, Lil Nas X, Taylor Swift, and The Weeknd. When researching these specific pop stars, we learned a lot about not only their history, but also the types of marketing that they do and how they distribute their music. This gave us ideas as to how we should market our music. For instance, one common theme that we saw between all the artists was that they all tried to be very close to their audience, and used specific marketing techniques to do this. For instance, Beyoncé has a very close fanbase, which she calls the Beyhive, who she gives a lot of special access to, such as specific songs or secret concerts. We decided to take inspiration from this, and do a special event for our most loyal fans, and called it a "graduation" event.
Brainstorming and Planning
When we were brainstorming ideas for what our band's aesthetic could be, we struggled to come up with something unique, and not related to the original band. At first, we wanted to do a hippie aesthetic, but then we realized that it was too similar to the original band. However, once we came up with a name for the band, the brainstorming became easier. We decided to call the band Senior Trip, and have them be a group of teenagers that had just graduated high school, which is why they would be so relatable to their teen audience. Also, after we had come up with the name, we decided that we wanted the band to have a sort of outer space theme, which related to a "trip around the moon." The outer space theme also lead us to make up an idea for the logo, which was to make a rocket ship going around the moon.
Production and Post Production
For the actual filming of the music video, my group decided that it would be good to film a video that related to our idea of a girl moving on from losing her friend. This is why we decided to use common locations, such as a home, around the neighborhood, and inside of a restaurant. For the post production, we wanted to make the scenes from the past, be like flashbacks and relate to what was happening now. For instance, when the girl was walking in the beginning by herself, we also included of her walking with her friend in the past.
Presentation
For the look of our presentation, we also decided to do a space theme. We wanted to show people that was what our brand was like. We also wanted to keep our presentation without much words, and wanted to include more visuals and mainly just explain what we wanted to say through presenting.
Reflection
What I learned from this project is that it takes a lot of time to come up from a plan from scratch. It took a lot of brainstorming to even beginning thinking of things that our band could be. It also took a lot of brainstorming to find out what our music was going to represent, and how to actually film it. Some aspects of this project that will be helpful for developing my Cambridge portfolio include of how to brainstorm an idea, how to be efficient with my time, and how to present my project clearly.
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